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Fashion Brands FAQ
Fashion Brands FAQ
Fashion Brands FAQ
Fashion Brands FAQ

Frequently Asked Questions

We help emerging fashion brand/designer produce detailed tech packs and guide them on complete development of product from initial drawings to final sample, sourcing trims and fabrics, ordering raw materials and communicating with vendors, through manufacturing and shipping.

We would love to help you save a ton of time and money and you’ll end up with a collection to sell after your “School of Hard Knocks” training.  Remember, we’ve helped 100’s of designers from A to Z, so we can help you before expensive mistakes are made, with stories to back it up.  At the end of the day, you’re the designer and we’ll advise which direction to go but at the end of the day, whichever direction you choose throughout our whole process of working together is totally fine!  Let’s put it this way, for significantly less than the price of one year in university, you will have learned what not to do from other designers, your brands logistics will be streamlined properly, from idea to completion, including direct access to buyers.  Lastly you’ll have, in your possession, a complete fashion line, designed by you, for less than the price of college!

Join 100’s of other emerging designers, before you do things the wrong way, or worse off, not at all!  (my sarcasm speaking)… Then again, you could always stay in your day job that you hate, just to pay off your 4 year university loan to keep climbing the ladder at the job you still don’t like, to “someday” follow your dreams.Or, are you in that 15% of people who like your job but you’ve been day dreaming of creating this great new idea?  Even though you still sit at a desk, there’s something more you’re longing for, it’s that entrepreneurial blood running through your veins!

Dreams don’t work unless you do.  We should be putting in Overtime on our dreams!

Please please don’t worry about only having read 2 fashion books or not being in the know.  That’s exactly the type of person I help.  I “hold your hand” through this whole process because nothing’s going to educate you more than doing it in the real world & the right way the first time.

This would be a good idea if we were giving a factory 50-100 styles to do at once but 5-20 styles isn’t an issue.  It’s Chinese New Year we want to work around, nothing in China gets done in the month of February and we don’t want to ship production right before by air because it’s more expensive because flights know China is shutting down for their new year. This isn’t a big deal at all, it is what it is and millions of other companies work around it each year

Each package depends on the hours offered.  You can make as many styles as you prefer so if you can tell me how many styles you have in mind, I can tell you which package is suggested.  The smallest package can be 1-5 styles, middle package as 5-10 styles and largest package as 10-20 styles. This is not a struck number but an example of the range of what to expect. Please let me know if this makes sense.

Remember that you would get to use my services as a tax write off as well!  Helping to manage your Product Development & Production Management is an hourly rate since I’ve learned that some designers like to talk on the phone on a daily basis but usually Whatsapp messages with quick questions will suffice and we’ll have a consult call each Friday (if that day works for you) that can last 10-15 minutes or it can last an hour. On this weekly check up call I like to review 3 things: what we’ve done, doing, and planning to do.  You and I will also have a To Do List so we’re always on the same page and know what our next steps are.  On average, the package lasts about 4-6 months as an example and tends to cover the styles mentioned above from design through final samples.

This depends on your finances or if you’re able to get a loan & if you want to.  It’s very typical that the designer funds their first production run, even if friends/ family choose to help them.  If/when you want to work with buyers (vs direct sales to customers) small boutiques may pay you 50% up front and the balance after delivery and large department stores will pay net 30-60 days.  At this point I will suggest for you to get a Factor to protect yourself against the large department stores so your production costs are covered up front.

Our whole process together will be about “getting your ducks in a row” so you’re prepared to speak with buyers. This is another big bragging point for you, when you tell a buyer that you have a Production Manager with a team in China for In-House-Quality-Control, it will make them feel much better.  This removes their concern of you being a new designer because it attaches my experience & team with your brand.

I help 2 kinds of designers 1) emerging like yourself 2) established like Venus, Boston Proper, Ashley Stewart & Ross where they’re placing 1000-5000 piece orders (per styles, per colorway) on a bi monthly basis so this can instill confidence in knowing that when you get a larger order, you won’t feel alone and that I’ve been there, done that.

Please please don’t worry about only having read 2 fashion books or not being in the know. That’s exactly the type of person I help. I “hold your hand” through this whole process because nothing’s going to educate you more than doing it in the real world & the right way the first time.

It’s stock that already exists and can exist in any other store, but you put your name on the label and call it your own.  It’s another side of branding… once customers love x product from drop shipping, then we can discuss Private labeling that product to make it your own.  We private label for established brands with average monthly production orders ranging from 1000pc-5000pc per style, per colorway, including all sizes.

The “many changes” is a very common character I see in new designers if they keep going on and on wanting minor changes past the point of perfection.  The root of this issue is that they are afraid to put something imperfect out on the market and get shut down.  So they keep doing edits, almost to delay ever putting it out there. This is what I call “The 1st of 3 GO BUTTONS” when creating your fashion line!  Email me to ask about the 3 GO BUTTONS OF SUCCESS! or +1-646-580-7865

You can do this if you feel someone will want to copy your name.  I’d recommend only doing it (domestically vs internationally) where you’ll be selling.  These are things you’re welcome to speak with a lawyer about as I can only give suggestions but it’s better you play it safe than sorry.  I can also connect you with someone for trademarking from HTC (where Donna & I met).

Please don’t worry about Seasons as an emerging designer (until people are requesting new styles/Seasons).  The goal is to sell what you make everywhere, and tweak the styles as suggestions are made to you if they are priority & will improve your brand.  You and I will review & design together what your best sellers would be and we can make those.  At the end of the day, you are the designer and can make the final decisions.  I’ll be here to guide and suggest certain options & tell you the reason why from experience but you are still free to choose the styles/designs etc as you please.

To answer your question about meeting Seasonal deadlines: once your ducks are in a row with the styles you want to sell, aka: sourcing fabrics, making patterns, having samples perfected, a small production run starting or finished, have your photoshoot, look book and line sheet completed… then future orders will be able to happen much faster.  Building the collection always takes longer than repeat orders.  For example, a buyer may expect an order in their warehouse/store in 120 days or less from the time they place the PO with you. Most buyers buy during Spring & Fall but since your button downs don’t need to fit into a certain season you can sell at either season & all year long, so that’s a benefit for you!!  The fastest lead time we can produce is 1 month for production & 1 month for shipping by sea (air freight costs most so it’s avoided most of the time). 

For the next 4-6 months, the attention I’ll need from you will ebb and flow.  On the higher end when we’re designing or doing fit comments together, it could be 5-10 hours per week.  On the lower end when I’m making patterns, sourcing fabrics and trims, making samples, managing production, it could be 2-4 hours per week if that.  You can be involved as little or as much as you want.  I can also give you social media, branding, or website goals to work on if you want to get ahead of the game and have more weekly hours to work on various tasks.  If you’re asking about once your business is up and running, I always say that being a fashion designer is 10% design and 90% business so most the time should be spent calling/ emailing buyers, going to trade shows, doing Facebook Ads, networking in person and on social media.  Of course all these things can be outsourced as well and you can take part where you want to focus.

We’ll get your samples quoted once we have the designs in Adobe Illustrator for you but here’s a super rough estimate.  Remember that price depends on quantity.  Whenever we talk about quantity, it means: per style, per colorway, including all sizes.  1000 pieces would be a great price but definitely not necessary at this stage (unless you want to).  One of the benefits I bring to designers is getting them a very low MOQ (Minimum Order Quantity) that doesn’t eliminate the quality of the products.  Let’s say we can get your shirts for 300-500 pieces, an average button down may cost $12-15 each but depending on your many extra seams, it could increase to $15-20 each.  I have been known to get designers significantly lower quantities than 300-500pc before but it’s best to quote it all out once we can give actual designs to the factories.

I recommend selling on both avenues: 1) direct to consumer 2) wholesale to buyers.  I can teach you a lot of these ropes as we go along.  At the end of the day, it’s still your choice which route you choose.  People do manufacturing when only selling direct to consumer, actually this is more necessary since they need stock to sell individual pieces immediately.  On the buyer side, they want to know you’re prepared and invested.  They can order small quantities initially to build that relationship and when they place a larger order, they trust you have your ducks in a row since they know you already have done manufacturing.


How can you help me make my clothing and handbags?

Should I go to a fashion university and spend $60,000-$200,000 to learn how to become a fashion designer?

I was wondering whether I would be designing under someone else’s brand for now or have to create my own label right away?

Would it make sense at all to release new designs mid-season or once a year as theoretically factories/suppliers would be less busy in the off-season?

Financial commitment. You offer coaching services; could you explain what the different packages can buy?

Would that be an expense that covers a season of advising, or till the time runs out?

Would I need to apply for a business loan?

How would you sum up the whole reason for working with you?

What other name designers have you helped?

I have only read 2 fashion books so I don’t feel ready for your services.

What is Private Labeling?

Why do I continually want to make changes even when my friends & family say my product looks perfect?

What about incorporating/registering the trade name domestically and internationally?

Time commitment. What does a typical work season look like? I’m aware that there are two main fashion seasons, but what’s the typical time leading up to new garments showing up in stores in January and July.

From what I’ve read, fashion design is 12hour days/ 7days a week commitment. That kind of workload doesn’t faze me, however, since most fashion businesses fail, and the successful once start making profit only after 4 seasons, I’ll definitely need to keep my day job and treat fashion design as a hobby. A very expensive hobby. How much time weekly/ monthly should I budget for?

What about the cost of the actual production?

What about advertising and selling? It seems that wholesaling would allow for manufacturing only what has been ordered by stores, and have the advantage of appearing world-wide with maximal customer exposure. What are your thoughts?

What’s your opinion about crowdfunding, Business Angels and Venture Capital Firms?

Do I need an LLC before working with you?

What areas in the fashion industry do you help with? and Which kinds of brands or product categories have you created in the past?

How We Help

Our Experience

How We Help

EMERGING MODA: Product Development, Production Management, Creative Strategy, Business Development, Branding, Marketing & Sal
es, Whatsapp +1 646.580.7865 Briana Sigman



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